General Management Program

As global business challenges become more complex, companies are turning to exceptional general managers who can take on greater cross-functional responsibilities and contribute to corporate growth on a more strategic level.

The General Management Program is designed for experienced managers to create outstanding business leaders and accelerate leadership growth that could play a greater role in future C-level success.

The General Management Program is offered as 2 sessions, each session scheduling 3 days education and training and includes Individual Performance Coaching. The General Management Program is certified and designed by the Global University Alliance.

Unique Practical Approaches

Through a unique modular format that blends personalized learning with practical application on the job, the General Management Program minimizes your time away from work and maximizes your learning investment.

The program stand out as the only executive development program that enables its participants to apply Enterprise Standards i.e. best practices (what works well), industry practices (performance accelerators), leading practices (outperforming patterns), and anti-patterns (what not to do). It instills new management expertise and cross-functional perspective required to drive performance across domains and industries.

Establish basic competencies to recognize changes, think strategically and then formulate a strategy. Examining the critical areas of evaluation and decision making; positioning a business for growth and profitability; acquiring support for business-building resources; forging effective cross-functional teams; leading through periods of growth and turbulence – including globalization and technological change; and developing a strategy and action plan for your business to test and apply new learning.

Building cross-functional skills to solve complex problems, create opportunities and make powerful impacts consistently, responding to evolving leadership challenges, exposing them to the latest groundbreaking ideas and techniques.

Working with elite and diverse groups of senior executives and personal leadership coaches, each participant will expand their leadership skills, mindset, and network – with a personal action plan for taking your career and your company to a new level of performance.

The individual registration fee of €16,800 Euro (excl. VAT) covers tuition, handouts, case materials, conference facilities and team building games. Travel and accommodations is not included.

Important to note is that the General Management Program requires input from interested parties as the program is tailored to each individual, team or organization and is customized with planned dates and location.

To request a customized or closed program, or if you have questions about registration or multi-attendee discounts, please contact us.

Learn, Apply & Impact

Between the two sessions, executives and management continue work on designated personal and business projects, start implementing their learning and receive individual coaching on their progress.

Based on a powerful Academy for Outperformers curriculum from the LEADing Practice to build applied management competencies to deliver business impact. Providing executive and their team with a practical hands-on workshop setting to explore the latest thinking, standards, and patterns of the outperformers and immediately apply new skills to their own project.

With a unique blend of classroom training, access to relevant research and standards and topped with individual performance coaching that ensures competencies and measurable impact go beyond the classroom.

Who Should Attend

The General Management Program is designed for newly assigned to mid-level executives with 3+ years of experience who seek to learn how to lead across functions. The program caters to managers preparing for or appointed to general management or with cross-functional responsibilities who want to sharpen their strategic, financial, and leadership skills.

Learning Model

Future Thinking

  • Understand emerging & disruptive trends

  • Identify external drivers (i.e. mega, macro and micro trends)

  • Discover the internal drivers

  • Spot disruptive forces

  • Discover a kind of new thinking that leaders need in a disruptive environment

Design Thinking

  • Understand the new ways of leadership

  • Identify what is complex and simple in your business

  • Identify what to do more, do less or stop doing entirely

  • Discover change opportunities

  • Identify how to design and develop future leaders

Decision Making

  • Learn the CAN, WANT and SHOULD DO techniques

  • Understand executive decision making

  • Understand when and where to drive innovation or transformation


  • Global workforce and diversification

  • Change culture: SEE, FEEL and DO

  • Driving cultural change

  • Stakeholder alignment

  • Value and performance management

Operational Thinking

  • Set direction and context

  • Establish clear accountabilities and metrics

  • Create realistic plans and targets

  • Track performance effectively

  • Hold robust performance dialogues

  • Ensure actions, rewards, and consequences

Personal Development

  • Develop a personal leadership plan

  • Create an individual leadership philosophy

  • Individual Performance Coaching

  • Access to standards used in training