Information eXpert

The complexity and volumes of information about customers, suppliers, and operations is growing exponentially. Independent of size of organization, the need for information modelling in terms of application and data has become one of the most vital things in business and IT development. The Information eXpert certification program is uniquely designed for advanced information, application and data modelling. The training program ensures knowledge transfer and skills building to meet today’s organizations cross-disciplinary competency requirements for advanced information modelling.

The Information eXpert certification program has been structured to build on the existing competencies of the practitioner and to infuse a new way of thinking, working and information modelling. This is done through intensive classroom training, in-depth tutoring and coaching throughout the modules. The hands-on project experience, where you apply the acquired information, application and data modelling techniques and its related disciplines are the parts where the information modelling becomes a part of the practitioner’s modelling techniques.

Learning Model

The Information eXpert certification program is based on an intensive classroom training module supported with in-depth individual performance mentoring on a selected project. The hands-on experience ensures that the information, application and data modelling skills are applied within the following tracks:

  • Application Layer Modelling: Application component (e.g. logical/physical), application feature, functionality, task and service and data component, entity and service and system flow.

LEAD Certification Schedule - Information eXpert Roadmap

Individual Performance Mentoring

It is only through mentoring and building on the existing knowledge that competencies are gained and applied. The Individual Performance Mentoring (IPM) is an integrated element of the Information eXpert certification path to ensure the frameworks, methods, models, modelling principles are customized, adopted and applied in a real-world project setting with a personalized action plan. The participant will discover how to drive forth fundamental changes within their organization and to achieve the objectives set in transformation projects.

Upon successful completion of this program, you will become a certified Information eXpert.

Value Of This Certification Program

At the end of this program, you will be able to work effectively and efficiently within:

Way of Thinking

Focus Area

  • Identify information requirements
  • Business and IT (application and data) design
  • Focus on information development and configuration (solutions/projects)
  • Develops information standards
  • Ensure information in terms of application and data integration
  • Ensure correct testing
  • Maintain and optimize information solutions

Relation to Strategy

  • Develop solutions based on business/IT requirements
  • Define solution functions linked to business functions
  • Develop solutions and goals based on operational objectives
  • Link business KPIs to system KPIs
  • Ensure correct information reporting in terms of reports, cockpits, dashboards and scorecards

Way of Working

Task & Services

  • Define information standardization and integration
  • Develop information software function, task and services
  • Define application components and modules
  • Define information and data objects and system flow
  • Design system measurements and reports
  • Select application functions, tasks and services
  • Build application roles
  • Define information rules e.g. application and data rules
  • Ensure information compliance to governance, business, process and service rules
  • Develop application/data flow
  • Enable information channels and media
  • Enable devices to work with information
  • Set up information measures and monitoring
  • Develop information system cockpits, dashboards and scorecards
  • Benchmark information maturity

The needed skill for abstraction level for an Information eXpert

  • Concrete (tangible, existing and actual)
  • Descriptive and specification (explanation, depiction/sketch and portrayal often using a map, matrix and/or model)
  • Execution (completing, performing and realizing)

Way of Modelling

An Information eXpert defines, develops and creates the following maps, matrices and/or models:

  • Application Requirement
  • Application Roles
  • Application Rules
  • Application Compliance
  • Application Measurement & Reporting
  • Application Service
  • Application Operating
  • Application Maturity
  • Application Screen Flow
  • Application Interface
  • Data Service
  • Data Maturity
  • Data Screen Flow
  • Data Interface
  • Solution Requirement
  • Business Case


  • IT solution options and decisions
  • Programming possibilities and decisions
  • Information options e.g. standardization, integration, flows, etc.


  • Enterprise-wide information modelling
  • Information area-specific
  • Information projects e.g. software projects, business intelligence projects
  • Information solutions

At the end of this program, you will be able to work effectively and efficiently within advanced information decomposition and Composition modelling principles. In information modelling, these are for the most part the following 17 areas with specific modelling rules:

  1. The business uses through its business competencies the application task, functions and application and data services. This combination together with the right business model will reduce cost, improve operation in terms of effectiveness and efficiency and support revenue growth.
  2. Business goals and requirements will dictate the goals and requirements for the information usage. Business objectives, performance expectation and performance indicators can be measured within applications and data.
  3. Business services can be (partly) delivered and/or consumed by application features, application functions, application tasks and application and data services. The mentioned parts of the information are subject to the relation between business service provider and consumer, to the business service construct / delivery and to whether it is a main or a supporting business service.
  4. Application services automate business process steps. Application tasks automate process activities. These can be executed as preprogrammed, as reaction to specific events, as well as based on business decisions, such as gateways. The data relevant for the business decisions can be found in reports, cockpits, dashboards and/or scorecards.
  5. The information flow are designed to follow several flows in the business, such as reporting flow, service flow, process workflow, application workflow, data flow and scenarios.
  6. Application functions, tasks and services can be measured themselves (system measurements, service measurements) as well as delivering measurements for several business reporting (business performance indicators, key performance indicators (on strategic, tactical and operational level), service level agreements, process performance indicators) to scorecards, dashboards and cockpits.
  7. Application functions, tasks and services make use of business, information and data objects. An application uses, modifies, and/or produces data on several hierarchical levels: application component / module with data component, application function with data object, application service with data service and application task with data entity.
  8. The enacted business roles performed through its process steps and activities have to be supported by the roles of the application functions, tasks and services.
  9. Different owners can be recognized when dealing with information. All owners have specific responsibilities, which result indifferent demands and wishes of various aspects of the information. There are owners with responsibilities concerning business, process, service, value, performance, information, application, data, platform, infrastructure, security and compliance.
  10. Several rules, which apply to services, processes, applications, data and security have to be adhered to and embedded in the different parts of the information rules.
  11. When designing, building, implementing, updating, working with and terminating application functions, tasks, and application and data services several policies, guidelines, standards, regulations as well as issues of governance controls, risk management, audit, evaluation, security and monitoring must be taken into account in order to be compliant.
  12. Information modules, functions, tasks and services need to support different business and technology channels. The business channels can either be a marketing, sales, distribution, service or other channels; the last technology channels can be communication, digital image/screen, programming, broadcasting, I/O or audio channels.
  13. The data entities and services are used by the application functions and services.
  14. Application functions, tasks and services can be media as communication or media used in a computer. The communicating media can be advertising, broadcast / electronic communication networks, digital, electronic, mass, print, recording, social media, media store, multimedia and hypermedia; the computer media can be data storage devices, application software or other computing media.
  15. A platform is used to enable an application on several hierarchical levels: platform component enables application component, platform service enables application service and platform service element enables application task.
  16. The application components and modules reside on infrastructure components. Infrastructure services support the platform, data and application services.
  17. The business service is automated by the application service, data service, platform service and infrastructure service.

The mentioned information modelling principles and rules are a part of the curriculum and participants will be able to model the information throughout the entire information lifecycle.

Way of Governance

The Way of Governance is the act of governing what exist or in the process of getting developed/deployed. The Way of Information Governance is therefore an essential part of developing a holistic and integrated approach to verify and ensure value identification and creation. In the context of information modelling principles, the course participant will learn to think and split their work into the relevant life cycle's e.g. Information, application and data.

The lifecycle thinking is vital as it represents the course of developmental changes through which the information evolves in terms of innovation and/or transformation as it passes during its lifetime. From information analysis, information strategy, information component, information tasks and information service definition (application/data), information operations, improvements and changes. The Information Lifecycle (ILC) thereby consists of a set of steps/phases in which each phase of the ILC uses the results of the previous one. It provides a sequence of phases and activities for information experts and information/solution architects.

The ILC adheres to important phases that are essential for the mentioned roles developers, such as information analysis, information strategy/planning, information design, and information implementation as well as continuous information improvements e.g. application optimization data harmonization etc. Today, some information lifecycle models have been created, such as ITIL v2 and v3, which is the Application and Service Lifecycle Concept that concentrate only very little on maturity and the architectural aspects of information. The LEADing Practice Information Lifecycle concept interlinks and can be integrated with the mentioned lifecycles; it does however focus on all information aspects from requirements, maturity, modelling to architecture:

  1. Information Analysis & Strategy: The phase where ones information strategy is defined based on the business and information requirements e.g. business needs and wants, as well as business and information demands. Then information goals and detailed requirements are defined, information choice clarified; through blueprinting the information maps, matrix and models are developed.
  2. Information Design: The phase where one initiates, aligns, arranges, categorizes, charts, defines, determines, quantifies, drafts, outlines and designs the information concept. The information design phase considers the identified business requirements and the specific design considerations for information components (e.g. logical/physical), information modules, information features, information functions, information tasks and information services.
  3. Information Build & Test: The phase where one creates, sets up, builds, integrates, standardizes, harmonizes, consolidates as well as tests the information solutions. Furthermore information standardization as well as information integration and interface e.g. API is considered.
  4. Information Implementation and/or Deployment: The phase where one launches, implements, executes, deploys, activates, completes, concludes and transitions the information to execution (go live).
  5. Information Operation: The phase where the information is managed in terms of their components, services, incidents/issues and information change request fulfillments, etc.
  6. Continuous Information Improvement: The phase where one improves the existing information operation, evaluates, adjusts, alters, amends, changes, corrects, eliminates, enhances, increases, modifies, optimizes and/or excludes specific information parts.

Career Path

Our curriculum is a professional and globally recognized career path built on international standards that are in use today. Our career path offers a certified Information eXpert the opportunity to become a certified Information Architect, LEAD Enterprise Architect and Chief Enterprise Architect.

Target Audience

Designed for professionals with >3-5 years of experience:

  • Specialist: Data Mining Specialist, Data Analyst, Data Operator, Data Processor, Data Modeller, Data Technician, Data Steward, Data Entry, Visual Information Specialist, Application Programmer, Application Developer, Application Engineer, Data Method Specialist, Application Technical specialist.
  • Consultant: Data Consultant, IT Consultant, Application Consultant and System Consultant.
  • Architect: Data Architect, Application Architect, Information Architect, Solution Architect, Enterprise Architect and Virtual Infrastructure Architect.
  • Manager: Data Manager, Information System Manager, Application Manager, Network Manager, Application Support Manager, Application Administrator and Project Manager.
  • Director: Data Owner, Information Owner, Application Owner, LoB Director and LoB Owner.

Price €9,800 Euro (Excl. VAT)

This certification program includes:

  • 3 x 1.5 hours of digital pre-recorded sessions
  • 5 days of classroom training
  • Individual Performance Mentoring during the course
  • 1 Certificate

If two or more participants from your organization are participating in this certification program, you will have the opportunity to use your own information models and thereby work on a personalized case for your company.

Location & Dates

11-15 January 2016: San Francisco, USA
10-14 October 2016: Berlin, Germany

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