As global business challenges become more complex, companies are turning to exceptional general managers who can take on greater cross-functional responsibilities and contribute to corporate growth on a more strategic level.

The General Management Program is designed for experienced managers to create outstanding business leaders and accelerate leadership growth that could play a greater role in future C-level success.

The General Management Program with Individual Performance Coaching is designed by the Global University Alliance.

Unique practical approaches

Through a unique modular format that blends personalized learning with practical application on the job, the General Management Program minimizes your time away from work and maximizes your learning investment.

The program stand out as the only executive development program that enables its participants to apply Enterprise Standards i.e. best practices (what works well), industry practices (performance accelerators), leading practices (outperforming patterns), and anti-patterns (what not to do). It instills new management expertise and cross-functional perspective required to drive performance across domains and industries.

Establish basic competencies to recognize changes, think strategically and then formulate a strategy. Examining the critical areas of evaluation and decision making; positioning a business for growth and profitability; acquiring support for business-building resources; forging effective cross-functional teams; leading through periods of growth and turbulence – including globalization and technological change; and developing a strategy and action plan for your business to test and apply new learning.

Building cross-functional skills to solve complex problems, create opportunities and make powerful impacts consistently, responding to evolving leadership challenges, exposing them to the latest groundbreaking ideas and techniques.

Working with elite and diverse groups of senior executives and personal leadership coaches, each participant will expand their leadership skills, mindset, and network – with a personal action plan for taking your career and your company to a new level of performance.

Learn, apply and impact

Between the two sessions, executives and management continue work on designated personal and business projects, start implementing their learning and receive individual coaching on their progress.

Based on a powerful Academy for Outperformers curriculum from the Global University Alliance to build applied management competencies to deliver business impact. Providing executive and their team with a practical hands-on workshop setting to explore the latest thinking, standards, and patterns of the outperformers and immediately apply new skills to their own project.

With a unique blend of classroom training, access to relevant research and standards and topped with individual performance coaching that ensures competencies and measurable impact go beyond the classroom.

Certificates and degrees

The General Management Program certification is accredited as part of the Global University Alliance executive development program.

Who should attend

The program is designed for upper-level to senior-level executives with 10-15 years of experience who seek to advance their ability to lead across functions.

Catering to experienced managers preparing for or appointed to general management or cross-functional responsibilities who want to sharpen their strategic, financial, and leadership skills.


The General Management Program is offered as a 2 session program, each session scheduling 3 days with 1 day of Individual Performance Coaching.

Spring 2018 sessions: €16,800 Euro (excl. VAT):

  • 9-11 April 2018 – Paris
  • 7-9 May 2018 – Paris

Autumn 2018 sessions: €16,800 Euro (excl. VAT):

  • 1-3 October 2018 – Paris
  • 5-7 November 2018 – Paris

The individual registration program fee of €16,800 covers tuition, handouts, case materials, conference facilities and team building games. Not included are travel and accommodations.

To request a customized or closed program, or if you have questions about registration or multi-attendee discounts, please contact us.

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Learning Model

The New Leader

Future thinking Design thinking
  • Understand emerging & disruptive trends
  • Identify external drivers (i.e. mega, macro and micro trends)
  • Discover the external and internal drivers
  • Spot disruptive forces
  • Discover the new thinking leaders need in a disruptive environment (i.e. Revenue Model, Cost Model, Performance Model, Operating Model, Service Model and Value Model)
  • Understand the new ways of leadership
  • Identify what is complex and simple in your business
  • Identify what to do more, do less or stop doing entirely
  • Discover change opportunities
  • Identify how to design and develop future leaders


Decision making Stakeholder Management Culture
  • Learn the CAN, WANT and SHOULD DO techniques
  • Executive decision making
  • Understand when and where to drive innovation or transformation
  • Stakeholder alignment
  • Value and performance management
  • Global workforce and diversification
  • Change and culture: SEE, FEEL and DO
  • Driving cultural change


Operational Thinking Personal Development
  • Set direction and context
  • Establish clear accountabilities and metrics
  • Create realistic plans and targets
  • Track performance effectively
  • Hold robust performance dialogues
  • Ensure actions, rewards, and consequences
  • Develop a personal leadership plan
  • Create an individual leadership philosophy
  • Individual Performance Coaching
  • Access to standards used in training
  • Alumni member at the Academy of Outperformers, Global University Alliance