From digital transformation, the need to do more with less, the necessity to optimize, as well as the requirement to create sustainable value has created a growing need to model aspects of the business.

The traditional roles both within the business as well as the IT departments have the need to document the existing situation (As-Is) as well as learn how to create possible future state (To-Be) scenarios that rethink their way of working.

This certification program developed by the Global University Alliance, which consist of a collaboration of +450 universities, professors, researchers and lecturers has identified and documented the most common modelling techniques to model business aspects. From

From business model, service concept, value components, optimization, information modelling to business blueprinting, this course uniquely elaborates on how to go about business modelling techniques and to deliver on promise.

Deliver on promise – Learn the modelling discipline to meet the business needs for digital transformation

All improvement projects from very small to huge and complex programs – ranging from service models, process models and information technology – they all share a common requirement for modelling aspects. As organizations have a greater need to rethink their existing way of working, they are faced with the challenge of delivering digital transformation on promise.

Understanding business modelling techniques that incorporates how to go about analyzing the existing situation, what information to capture, and what to rethink in order to create a better and more streamlined information flow and solution have become a critical necessity to reduce cost and create new value.

However, our research and analysis of modelling techniques in many different organizations revealed that 84 out of 100 companies failed with this task. This fits very well with the fact that only 9 out of 10 business and IT projects deliver on anything close to promise. Such numbers are troubling.

One could argue that this depends on the organization, the flows, the specific business model, the operating model, the industry as well as which information systems they use and want to use. While all of this is true, our analysis also exposed that the programs and projects that succeed follow a certain pattern.

When comparing those patterns to the organizations that did not succeed in transforming and innovating their business, we discovered that not only did they not have any such patterns, and systematically did it in a common and unsuccessful way. Therefore, it is clear that there is both a successful way and an unsuccessful way of how to go about modelling business concepts and how to automate them.

The 84% of the failing organizations focus on the latter, the automation part. They often blueprinted ‘bad’ capabilities, service flows and processes, and built new scenarios out of them. Basically, trying to create good out of bad ways of working. They also used good capabilities, service flows and processes and automated them without considering that the manual way of working, and the automated information flow, should be very different. This resulted in high development cost that created very little to no new value. The succeeding organizations focus on the first part, namely the modelling of the business done by analyzing, designing and building models of understanding and models of execution that enabled a smooth digital transformation journey.


Participation in the program can either be done as an open enrollment course – or for your organization/team as a closed course.

Dates and locations:

  • 14-18 May 2018 – Paris


  • Individual registration: €9,800 Euro (excl. VAT)
  • 3 participants: €19,600 Euro (excl. VAT)
  • 5 participants: €29,400 Euro (excl. VAT)

The program fees covers tuition, handouts, case materials, conference facilities and team building games. Not included are travel and accommodations.

To request a closed program, or if you have questions about registration or multi-attendee discounts, please contact us.

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2 ways to structure the course

The course can be structured in two different ways;

  1. The first way is a standard course – which is a 5 days course – focusing on the learning objectives mentioned in the Learning Model section.
  2. The second way is a custom tailored program. A program that considers your specific business and IT challenges, requirements and wanted output. Depending on your specific needs, your digital transformation demand as well as your IT systems (e.g. SAP, Oracle, Mainframe, Platform, etc.), the custom tailored program can range from 2 weeks to 6 months. Our team of trainers, coaches and project angels join your team to ensure that the program or project delivers on promise.

Throughout our many years of training and coaching, we have learned that through coaching and building on the participants existing knowledge, a new thinking is more easily gained and applied.

The training and our Individual Performance Coaching is an integrated element of the Business Modelling program path to ensure that the concepts and modelling principles are customized, adopted and applied in a real-world project setting. The participant will discover how to drive forth fundamental changes within their organization, and to achieve the objectives set in transformation and innovation projects.

Certificates and degrees

Upon successful completion of this program, you will become a certified Business Modelling practitioner. The Business Modelling certification program is certified by the Global University Alliance which consists of +450 universities, and the enterprise standards body LEADing Practice.

Who should attend

The program has been designed for professionals with 3+ years of experience:

  • Analysts: Business Analysts, Process Analysts and System Analysts.
  • Managers: Business Managers, Project Managers, Product Managers, Process Managers, Service Managers and IT Managers.
  • Specialists: Business Specialists, Strategy eXperts, Value eXperts, Process Specialists, Method Specialists (TOGAF, Zachman, MoFA practitioners), Quality/Production/Manufacturing Specialists, Technology Specialists and Enterprise Engineers.
  • Consultants: Business Consultants, Process Consultants and Transformation Consultants.
  • Architects: Process Architects, Value Architects, Service Architects, Business Architects and Information Architects.

Learning Model

Developed by the Global University Alliance in collaboration with market leading organizations, the certification program ensures learning in the following areas:

  • Requirement: Analysis, designing and managing stakeholders and requirements.
  • Blueprint: Strategy, objectives, policies, regulation, rules, reporting, measures, decision making and service, process and information blueprinting.
  • Rethink Way of Working: Acquire techniques of how to rethink the existing way of working. Both in terms of manual and automated flows.
  • Design Thinking: Learn about innovation and transformation thinking to enable optimization and value creation.
  • Tools & Artefacts: Discover how to work with tools, techniques and artefacts that can – and will – integrate across multiple disciplines and domains without becoming siloed.
  • Deliver on Promise: Uncover how to gather various project and program aspects to ensure that they deliver on promise.