The traditional business analyst role is transforming itself before our very eyes to create better business outcomes with a focus on value. The 21st-century role of the Business Analyst is clear; it’s all about developing the business, how to improve decision making, provide customer value, and do more, faster and reduce cost while improving capabilities.

The certification is uniquely designed to meet the needs of today to instill new cross-functional skills that support CIO and C-level to bridge the value gap. They need critical thinkers with the ability to adapt, invent, and reinvent. Collaborate, create, and innovate. Understand and leverage the complexities to harness creativity.

The rise of a discipline to meet the needs of today

While moderately complex projects still need a traditional Business Analyst focus on requirements, definition and management, these will become fewer and fewer as organizations have a greater need for value and service innovation. The conventional Business Analyst way of working is traditionally focused on operational modelling such as process analysis, optimization, etc.

The new organizational demands of the Business Analyst is to focus on delivery of business value and innovation, thereby understanding the holistic nature of change. Realizing that a holistic view of change is both an art and a science, the Business Analyst strikes a balance between analysis and design thinking.

The Business Analyst certification is aimed to produce outcomes and results. It requires a different kind thinking and new cross-functional disciplines.

Unique practical approaches to learn, apply and impact

Developed by the Global University Alliance in collaboration with leaders in the market, the certification program covers strategy, innovation and value with a combination of requirement and complexity management. All to focus on understanding and master different modelling disciplines relevant to the business. Modelling concepts around stakeholder map, requirement management, strategy map, value canvas, business model, capability map, process model as well as service and operating model.

The Business Analyst education is designed to build applied skills in people around business thinking, techniques, practices and standards that enable business modelling concepts. Each participant will work on a personal project that becomes the foundation upon which to apply standards and receive individual performance coaching.


Participation in the program can either be done as an open enrollment course – or for your organization/team as a closed course.

Dates and locations:

  • 5-9 March 2018 – Paris
  • 10-14 Sept 2018 – Paris


  • Individual registration: €9,800 Euro (excl. VAT)
  • 3 participants: €19,600 Euro (excl. VAT)
  • 5 participants: €29,400 Euro (excl. VAT)

The program fees covers tuition, handouts, case materials, conference facilities and leadership/team building games. Not included are travel and accommodations.

To request a customized or closed program, or if you have questions about registration or multi-attendee discounts, please contact us.

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Individual Performance Coaching

Within the Business Analyst certification program, each participant receives 0.5 days of Individual Performance Coaching on a selected project.

It is only through coaching and building on the participant’s existing knowledge that competencies are gained and applied. The Individual Performance Coaching is an integrated element of the Business Analyst certification path to ensure that the frameworks, methods, models, and modelling principles are customized, adopted and applied in a real-world project setting with a personalized action plan. The participant will discover how to drive forth fundamental changes within their organization and to achieve the objectives set in transformation and innovation projects.

Certificates and degrees

Upon successful completion of this program, you will become a certified Business Analyst. The Business Analyst certification program is certified by the Global University Alliance which consists of +450 universities, and the enterprise standards body LEADing Practice.

Who should attend

The program has been designed for professionals with 3+ years of experience:

  • Analysts: Strategy Analyst, Business Analyst, Financial Analyst, Process Analyst and System Analyst.
  • Managers: Business Manager, Project Manager, Product Manager, Process Manager, Service Manager and IT Manager.
  • Specialists: Business Specialist, Strategy eXpert, Value eXpert, Process Specialist, Method Specialist (TOGAF, Zachman, MoFA practitioner), Quality/Production/Manufacturing Specialist, Technology Specialist and Enterprise Engineer.
  • Consultants: Business Consultant, Process Consultant and Transformation Consultant.
  • Architects: Process Architect, Value Architect, Service Architect, Business Architect and Information Architect.

Learning Model

Business Analyst RoadmapThe Business Analyst certification program builds on the existing competencies and knowledge of the practitioner, while infusing a new way of thinking, working and modeling around business concepts. Each participant is actively engaged with applying repeatable business standards i.e. best practices (what works), industry practices (performance accelerators) and leading practices (patterns of the outperformers).

This is done through intensive classroom training, in-depth tutoring and coaching throughout the program as well as with hands-on project experience where you apply the acquired business modelling and related disciplines. Therefore, this professional development track as a Business Analyst does not only transfer knowledge, it builds practical business expert skills and competencies.


The hands-on experience ensures that the Business Analyst skills are applied within the following disciplines:

Way of Thinking Way of Working Way of Modelling
  • Capture forces and disruptive trends
  • Understand organizational strategies
  • Identify business requirements
  • Map capabilities
  • Value and performance management
  • Analyze process performance
  • Build services that create value
  • Innovation and transformation management
  • Complexity management
  • Decision making and business notations
  • Work with stakeholders, business and process owners
  • Benchmark maturity levels
  • Business Model
  • Value Model
  • Service Model
  • Process Model
  • Define standardization and integration potential
  • Setup measures and monitoring
  • Apply continuous business improvement
  • Stakeholder Map
  • Business Requirement Map
  • Strategy Map
  • Capability Map
  • Value Canvas
  • Business Model
  • Process Models
  • Service Models
  • Operating Model